Elthorne Bridge x British GQ
Elthorne Bridge Atelier has stepped into 2025 with a powerful collaboration with British GQ, one that spans editorial, campaign, and retail. The brand made its editorial debut in the April and May issues, where its refined approach to menswear—clean cuts, luxury fabrics, and a contemporary take on heritage tailoring—was showcased to GQ’s style-conscious audience. Shortly after, Elthorne Bridge was chosen for GQ’s “Heroes Campaign”, a curated celebration of timeless pieces that define modern menswear, marking the label as a name of cultural significance as well as craftsmanship.
The partnership didn’t stop with storytelling. Elthorne Bridge was also featured three times in GQ Shop across April, May, and June, bringing its designs directly into the hands of readers and bridging the gap between editorial inspiration and wardrobe reality. This rare combination of back-to-back editorial features, a campaign spotlight, and repeated retail placement has created a rhythm of visibility that strengthens the brand’s momentum.
More than just exposure, the collaboration has positioned Elthorne Bridge as both a cultural and commercial force: validated by GQ’s editorial authority, celebrated as a style leader in The Heroes Campaign, and embraced by consumers through GQ Shop. Together, these touchpoints elevate the atelier from an emerging name into a defining presence in contemporary British tailoring.
Credits
Photographer: @keephotographics_
Videographer: @awaisnouman
Head Stylist: @ritchydasilvaa
Stylist Assistant: @guellorcanza
Models: @karanjee · @matthartleyuk · Baska Ganbat